https://www.merittstrategy.com/resources daily 0.75 2023-04-08 https://www.merittstrategy.com/resources/marketing-reporting monthly 0.5 2023-04-08 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588965687585-I00E239UTSLLKAH3037A/Screenshot+2020-05-08+12.20.50.png Resources - Must-have marketing reports https://www.merittstrategy.com/resources/mobile-best-practices monthly 0.5 2023-04-08 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588965919169-6KX3LY44TKCBKZMI26UM/Screenshot+2020-05-08+12.24.51.png Resources - Mobile best practices https://www.merittstrategy.com/resources/what-is-a-cdp monthly 0.5 2023-04-07 https://www.merittstrategy.com/resources/gamification monthly 0.5 2023-04-07 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588965473896-H1ONVX8TXYMNRPCB4MIR/Screenshot%2B2020-05-08%2B12.14.29.jpg Resources - The game of love https://www.merittstrategy.com/resources/holiday-retail-playbook-amp-benchmark-study monthly 0.5 2023-04-07 https://www.merittstrategy.com/resources/meeting-on-meetings monthly 0.5 2023-04-07 https://www.merittstrategy.com/resources/benchmarking-ftw monthly 0.5 2023-04-08 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1589399537884-87D61KHRXYI6DCJGNNBB/Screen+Shot+2020-05-13+at+12.50.35+PM.png Resources - Benchmarking FTW Quarterly reports gave us: a significant differentiator from our competitors; we were first to market, and had the largest data set, a public relations hook to engage the media with, a value-add for new business to use as thought leadership, validation of the strategy team’s best practices recommendations, a low cost, but valuable gift for customers, which let us up-sell strategy engagements and suggest new campaigns and messaging improvements. https://www.merittstrategy.com/resources/building-a-maturity-model monthly 0.5 2023-04-07 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1598465875219-R9RS58MJWY2I6I8WDNX3/MobileMaturity.png Resources - Building a maturity model - By filling out a short lead gen form, Airship prospects received a customized data study based on their level of sophistication with mobile. The study was based on data from over 500 current customers. It provided a consistent source of leads (and data) for several months after its launch. https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1627619732483-4JAM134CA7QXBV22G7BY/whitepaper-getting-the-roi-equation-right-en.jpg Resources - Building a maturity model - I worked with Signavio’s marketing team on this whitepaper assessing the business value of process mining and process intelligence. A multi-year study on business transformation by MIT formed the backbone of our approach. I also led internal sales training on the content, and public webinars. MIT’s unaffiliated research tightly aligned with one of Signavio’s competitive advantages- their collaboration hub and ability to support both CX and OpEx. https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1598464706632-57VWJL5MJ5BJIT7QJJKS/DigitalProductCaseStudy.png Resources - Building a maturity model - A case study highlighting the early value a customer achieved with Contentful. https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1598464502082-D3NPVWTD59BY4WZNBW5B/ValueMap.png Resources - Building a maturity model - Reuse of content generates value for Contentful and their customers. This maturity model included detailed case studies and playbooks for progression along the journey. The model was used externally with prospects to better understand their business goals and highlight Contentful’s product, and internally by Customer Success to help customers progress along the path to value. The model was rolled out during the Company offsite and included several days of sales training. https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1598464839270-VXG843QM361M0HXGBWV4/DataHierarchy.png Resources - Building a maturity model - Shiny object syndrome is real. Using data for AI and ML excited many of Lytics’ customers, but collecting, understanding, and cleansing data are the building blocks to these more sophisticated use cases. This model helps customer teams align around data strategy. You can listen to the webinar here or download a modified version of the presentation. https://www.merittstrategy.com/resources/saas-metrics monthly 0.5 2023-04-08 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1604892314936-U8T2A60ZUQXGWE96FI78/ToyotaWay_500x249_tcm-11-414098.jpg Resources - The SaaS metric almost everyone gets wrong Source: Toyota https://www.merittstrategy.com/resources/cac monthly 0.5 2023-04-08 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1604893129361-3V8I1EKOEI3G59U16UNP/CAC.png Resources - CAC: the startup killer First published on NetRetention. https://www.merittstrategy.com/resources/covid-comfort-kitsch monthly 0.5 2023-04-07 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1606556921812-68SL14YTZSW74F7NI2O8/Screen+Shot+2020-11-28+at+1.10.22+AM.png Resources - Covid’s comfort kitsch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1606539872555-LZELM5R4XA9UC0SVBKWP/Couple-from-the-50s-wearing-christmas-sweaters.jpg Resources - Covid’s comfort kitsch - Alpine knit sweaters have long featured patterned designs, but the 1950’s put a name to holiday themed designs. “Jingle Bell Sweaters” were popularized by crooners like Andy Williams who wore them on early tv appearances. The 1980’s saw Christmas sweater sales reach an all-time high, fueled by Chevy Chase’s National Lampoon’s Christmas Vacation and The Cosby Show’s Cliff Huxtable. https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1606549743196-I06EIMY9HP71XHI1DK1V/food-covid-mask.jpg Resources - Covid’s comfort kitsch - 2020’s branded COVID-19 masks • 10% of the top 50 QSR brands sell masks/ face coverings. They include Whataburger, Panda Express, Qdoba, Del Taco, and Marco’s Pizza. • Though fewer consumer food brands offered online merchandise, many more of them sold branded masks. They include Heinz, Smucker’s, Frito Lay, Hershey, Kelloggs, and Utz Snacks. https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1606540493956-S71Q35DHTECXDCRLV2J7/In-N-OutNails.png Resources - Covid’s comfort kitsch - Weirdest wearables: • In-N-Out Nail Decal Set, • Taco Bell sauce packet wedding garter https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1606539758115-FIKYQJ54WFZIDVJJ958F/MrDarcy.jpg Resources - Covid’s comfort kitsch - In the 2000’s, Bridget Jones Diary, Love Actually and other holiday movies romanticized the tradition. Young people threw ironic “ugly sweater parties,” to make fun of their parents who un-ironically loved the festive gear. Ugly Christmas sweater-themed parties, runs and pub crawls became a “thing,” and we haven’t looked back. Since 2011, National Ugly Sweater Day has been celebrated internationally on third Friday of December. https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1606541930874-RLXJ0GET7XCIBPB1FH0H/HVR2.jpg Resources - Covid’s comfort kitsch It all started with this Hidden Valley Ranch sweater. Who buys an ugly holiday sweater featuring salad dressing? https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1606540645776-1NOEALZAFVPIUUNRIGTO/PizzaHut.jpg Resources - Covid’s comfort kitsch - Weirdest non-wearable: • Pizza Hut’s weighted Gravity blanket • Dunkin’s tandem bike, • Arby’s curly fry golf head https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1606556921812-68SL14YTZSW74F7NI2O8/2020-branded-ugly-christmas-sweaters Resources - Covid’s comfort kitsch From left to right: Taco Bell, Utz, Hidden Valley Ranch, Whataburger, Heinz, Popeye’s, IHOP, Cheetos, Waffle House, Planters, White Castle, Krispy Kreme, Tostitos, Franzia, Papa Ginos. Not pictured, but selling holiday swag: McDonald’s, Chik-fil-a, Dunkin’, Little Caesars, Dairy Queen, Jimmy John’s, In-N-Out, Wawa, Dairy Queen. https://www.merittstrategy.com/resources/ccpa-cpra-california-data-privacy monthly 0.5 2023-04-08 https://www.merittstrategy.com/resources/extreme-empathy monthly 0.5 2023-04-07 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1613438335823-BV75Q71MCOAYOG76TZZG/US-gift.jpeg Resources - How Universal Standard goes beyond customer satisfaction - “We made it. 2020 has been quite a year, full of unprecedented twists and turns that put all of us to the test. This is a monumental understatement, but we couldn’t have made it through 2020 without your support.” 2021 New Year’s gift from Universal Standard https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1613438517537-9FE01J3STQMW1XHJVFIW/US3.jpg Resources - How Universal Standard goes beyond customer satisfaction - The Universal Standard brand was built on empathy. Two friends couldn’t shop together because they wore different clothing sizes. Today, the company offers clothing in sizes 00-40; more than any other fashion retailer. https://www.merittstrategy.com/resources/tag/Leadership monthly 0.5 https://www.merittstrategy.com/resources/tag/Personalization monthly 0.5 https://www.merittstrategy.com/resources/tag/Content monthly 0.5 https://www.merittstrategy.com/resources/tag/Channel monthly 0.5 https://www.merittstrategy.com/resources/tag/Lifecycle monthly 0.5 https://www.merittstrategy.com/resources/tag/Strategy monthly 0.5 https://www.merittstrategy.com/resources/tag/Data monthly 0.5 https://www.merittstrategy.com/resources/tag/Mobile monthly 0.5 https://www.merittstrategy.com/services daily 0.75 2023-04-09 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588487986946-B48A533JC3N6GY5V9PXS/IMG_2355%2B%25281%2529.jpg Services https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588487689419-JQ6PBG6XU0EO2P0HERPG/IMG_2337.jpg Services https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588487888528-P4AAYBIF0LVEE4ZBLB1R/MWCA.jpg Services https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/2160c592-6cdb-4630-a8e4-46d4d4d06a7f/investor.png Services https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/f953444c-5d03-4908-9379-fbb90b7977a0/competitor.png Services https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/e17d062e-77da-4786-9694-cca186aba42b/battlecard.png Services https://www.merittstrategy.com/about daily 0.75 2023-01-01 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588652127600-11BUHE49RNPZ2LAQXEM3/Meritt_Alyssa_19-04-08_0071.jpg About - About Alyssa Alyssa helps organizations overcome some of their toughest digital operations problems. Her 20-year career includes creating and leading global SaaS professional services organizations, as well as agency and client-side marketing strategy roles. Alyssa is an international speaker and consultant on customer engagement, digital strategy and mobile. She has personally consulted with 11% of the Fortune 500. https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588963453851-7H67IYJQ1GNL6XKGXBWL/mwc.jpg About https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588963329782-HQEGQ5X77T81AO7IL9RI/sxsw.jpeg About https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588963785025-2164MO22EIOXQR8CKE3B/appsworld.jpg About https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588650489592-AJM1DHYLRVYV4SPTR9A5/adage.png About AdAge https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588650489535-O8H4ILP2R63W6XNFPLHJ/ClickZ-logo.png About Clickz https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588650489534-PD7CTU3T634Q4ZQ7EFQG/logo-totalretail-x2.png About Total Retail https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588650490044-OTRUBPU3D9D2OO3HOTY3/MobileMarketer.png About Mobile Marketer https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588650490170-0CC7XDW1ZHSTD2T6NUEJ/MobileMarketing.png About Mobile Marketing https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588650490195-YPRX09XTJYS5YE79W5T7/retail-touchpoints-vector-logo.png About Retail Touch Points https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588650618213-3OQV0DQZXLQAWG19XUNF/MarketingLand.png About Marketing Land https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588650858802-E4LHUEA77I3RGY6EZDN5/adweek.png About Adweek https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588651160439-ASX8TKX7KOEDHAOCFGGN/martechseries.png About Martech Series https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588651367151-PI9B1T0UG48IGYSA8UW2/sxsw.png About SXSW https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588651426221-7L0FF78Z3VBLM4CDZKL2/API.png About American Press 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https://www.merittstrategy.com/contact daily 0.75 2023-04-09 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1588548025803-HPCU1R1J0JBLFWLCD6YM/IMG_0679.jpg Contact - Work with me I’m available for in-house strategy and team leadership, strategic consulting, and public speaking. Let’s talk about the challenges facing your business. I offer a free 30-minute consultation. I’d love to hear from you! Email LinkedIn https://www.merittstrategy.com/resume daily 0.75 2020-06-10 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1591757059735-QSTWGVMW5ADR3250C7N0/art1.jpg Resume - Resume, CV, all the details… https://www.merittstrategy.com/fractional-cmo-marketing-leader daily 0.75 2021-05-16 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1607724720193-621UR8ARG0ZF3P47GMV6/First-Round-Marketer.png Fractional CMO - Marketing Leader - What kind of marketer do you need? VC-firm First Round offers some great advice. https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/1607728123467-6PPG2OXMEH4PRRDNS6HZ/part-time-marketing Fractional CMO - Marketing Leader - Getting started Do you have the time and experience to drive successful marketing efforts? If not, a fractional marketer might be right for you. Questions to consider What business result(s) are you trying to achieve through marketing? What type of marketer do you need? Are you seeking a short-term plan, a longer term strategy, or both? Will this role provide leadership and strategy, or will it be focused on executing tasks? Let’s talk. Initial consults are free. https://www.merittstrategy.com/privacy-policy daily 0.75 2021-04-26 https://www.merittstrategy.com/terms-of-service daily 0.75 2021-04-26 https://www.merittstrategy.com/industries daily 0.75 2023-04-07 https://www.merittstrategy.com/client-stories daily 0.75 2023-04-07 https://www.merittstrategy.com/client-stories/fractionalist monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/af874a4f-c0ac-4528-b4ad-ecbff20e8873/logo-white-on-red-square.png https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/f3c351b4-2b68-4f61-95d4-a940878461b3/Fractionalist2.png https://www.merittstrategy.com/client-stories/customer-loyalty monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/97f307f9-548d-402c-af7e-a364055ca575/download.jpg https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/5c43a45f-2802-41ba-8c8d-d88e0d530f1a/Analytics.png https://www.merittstrategy.com/client-stories/ai-client monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/af17e55b-5102-49a9-81a9-557bcdcce1e2/Sigma2.png https://www.merittstrategy.com/client-stories/investor-pitch-decks monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/f6422cac-3e0e-46e0-b254-b0399eb82e12/Pitch2.png https://www.merittstrategy.com/client-stories/ciam-client monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/5ea5c32770a584299f74061a/210f617f-7e71-4f4b-b385-558b1eb2c55b/NextReason.jpg